Wireless Power Transmission Essay Example | Topics and Well Written Essays - 2500 words - 1

Wireless Power Transmission - Essay Example As the stydy highlights low power devices that include mobile phones and digital cameras use batteries which are charged. In cases where one has many low power devices and intends to charge them simultaneously, it becomes a tedious affair. Current manufacturers make electronic gadgets with varying charging systems. To curb the messy picture of using wired systems, wireless power transmission comes handy and an effective way to charge portable and low-power gadgets. From this study it is clear that electromagnetism is considered to be the study of physical interaction occurrences placed between electrically charged elements. The power of electromagnetism manifests as a field, which is one of the major four fundamentals in nature’s interactions leaving the other three as gravitation, weak interaction, and strong interaction. â€Å"WPT is carried out using either the â€Å"near-field† electromagnetic (EM) induction (e.g., inductive coupling, capacitive coupling) for short-term distance (say, less than a meter) applications such as passive radio-frequency identification, or the â€Å"far-field† EM radiation in the form of microwaves or lasers for long-range (up to a few kilometers) applications†. Lorentz force is an electromagnetic phenomenon which including both electric and magnetic elements of a single phenomenon. The force of electromagnetism plays a significant role in the determination of the functions of the objects we encounter every day . Ordinary things then aquire the form resulting from intermolecular forces that are between the individual matter molecules. Electrons are bound by electromagnetic wave mechanics to form building blocks of molecules called atoms.

Is succession planning a neccessity every small to medium family Essay

Is succession planning a neccessity every small to medium family business should face - Essay Example In pursue well be the limitation of the research and a summary with recommendations. Berenbein (1990) asserts that it is necessary for each organization to anitcipate its succession plan, and be able to acknowledge its reality. SMEs have ben particularly interested in this area of research, focusing on the ‘heir’ who shall take on the leadership of the enterprise in the next generation. The current results show that there are no significant, drastic changes behind the past and current leadership of Company XY. The same issues that confront old leadership have remained the same issues for the new leadership. While such a smooth transition has been possible, there were certain issues that surfaced from the qualitative data. Davis (1983) has effective succession is a tricky issue, in lieu of the fact that it requires something more profound than change in structure; instead, it requies change in the norms and values of the organization – on other words, it requires cultural change. One manager of Company XY even commented, â€Å"The initial difficulty of senior management to adjust to the new president’s leadership lies in the culture itself. They have gotten used to the norms of the old president; however, there have been so many changes that speak of new ways of doing things. The new president advocates a new set of norms. That took some time to get used to, especially among us old guards.† Kuratko & Hodgetts (in Kuratko, 1993) has provided a critique of the tactics used to undertake succession planning. Those that were determined encompassed comprehending â€Å"the contextual as ­pects such as time, type of venture, managerial capabilities, and environ ­ment; identifying succession qualities such as technical skills, business knowl ­edge, perseverance, etc., and carrying out the succession plans which includes the grooming and preparation of a suc ­cessor.† (p. 23). Because the

Whether the Death Penalty is a Desirable Policy Essay

Whether the Death Penalty is a Desirable Policy - Essay Example Apparently, death penalty is a controversial debate, with both opposing camps presenting strong positions aimed at justifying their claim. Possibly, no one would like to stand on the neutral ground to advocate for both, or none. The major contention is whether death penalty is a desirable policy for the government to implement. Notably, death penalty curtails the rights to life, which the constitution guarantees (Coughlin, 2004, p.99). The human rights activists have played an aggressive role in making sure that the governments abolish all constitutional provisions and by-laws, which promote death penalty, a move that is prevalence in most parts of the world. In reality, most international studies have shown that death penalty has ceased to be the preferred method of controlling crime (Coughlin, 2004, p.47). Therefore, most governments have shifted their attention to other methods of dealing with crime, without resorting to capital punishment. For this essay, the focus is on whether the death penalty is a desirable policy, while comparing the position in the United Kingdom and in Malaysia. Notably, the 10th day of October each year is marked worldwide, as â€Å"the day against death penalty† (Piket, 2011, p.1). In essence, the day is marked with campaigns and conferences to create awareness on the need to abolish death penalty. This aims at achieving the EU’s goal of eliminating the practice in all countries worldwide. The Position of the Death Penalty in the United Kingdom According to the government’s death penalty strategy of 2010, â€Å"The United Kingdom Opposes the death penalty in all circumstances as a matter of principle because we believe it undermines human dignity; there is no conclusive evidence of its deterrent value; and any miscarriage of justice leading to its imposition is irreversible and irreparable† (Hammel, 2011, p.235). The statement is indeed bold and encompasses many aspects about the value of a human being. In the strategy paper, one realizes that the U.K government does not have any provision to warrant any person to terminate the life of another, under all circumstances (Hammel, 2011, p.235). Precisely, this shows the government’s commitment to eradicating any legal right to sentence an individual to death. In addition, the U.K government cites that the practice does not guarantee human dignity (Hammel, 2011, p.235). Here, it reveals something very important, that is the human dignity. Terminating one’s life is like denying him/her the fundamental right to life, which is basic to all human beings. Perhaps, the U.K government realized that man does not create life, therefore, does not have the authority to terminate it. This implies that there should be alternative means of executing punishment to offenders other than subjecting them to death (Hammel, 2011, p.236). Still considering the statement, the government noted that none has ever verified that imposing death penal ty causes deterrent behavior. In fact, many studies have concluded that despite the increasing number of criminals being killed, the executions have not deterred others from joining such crimes (Hammel, 2011, p.236). Therefore, it is clear that imposing death penalty on criminals would be a deterrent to their behavior until an agreeable means of intervention, which is friendlier, is adopted. In addition, the government underscores the need to preserve life, indicating that misuse of justice, whose consequence terminates one’s life, is permanent and cannot be altered by all means (Yorke, 2009, p.207). Truly, once a criminal has been executed, he/she cannot be brought back to life. It seems as if the United Kingdom’

Intergovernmental Management Research Paper Example | Topics and Well Written Essays - 1250 words

Intergovernmental Management - Research Paper Example Collaboration is a deliberative process, which involves the participation and debating of issues by everyone, including the public, who have a stake in the outcomes too. However, collaboration needs consensus to be reached between the stakeholders and the public. Networks are also vital in collaborations. Reaching a consensus is easy, but translating the consensus into results is the hard part. The networks are responsible for guiding and supporting implementation, as well as supporting the management responses. Margerum integrates the seven Cs into the collaboration process. First communication, which is sharing of information, is essential. This could be one-way or two-way. However, a two-way communication is most appropriate for collaboration, as it is more interactive. Consultation between government or non-governmental organizations and the people offers a significant exchange of information and gives an opportunity for feedback from the public. In addition, conflict resolution in collaboration begins with communication, which must be effective. Conflict resolution may be formal or informal. Consensus building involves stages that lead to a mutual agreement between the involved parties. Cooperation makes the parties work independently toward one goal. Finally, coordination makes the parties work collectively toward one common goal (Margerum, 2011). On the other hand, Norris-Tirrell and Clay in their collaboration model, define collaboration as a way of addressing problems affecting the public through the sharing of information and knowledge among different parties to result in positive change. Before getting into collaboration, it is important for the parties to be prepared to work outside the boundaries of their organizations or departments. In addition, Norris-Tirrell and Clay present collaboration as a continuum and argue that collaboration

Dr. Adler’s New Vision for New York Medical College Essay Example for Free

Dr. Adler’s New Vision for New York Medical College Essay Quality education plays an important role in the development of an individual, as well as in any field of profession. In relation to this, quality education entails that it could adapt to the changes that happen through time. This kind of adage is most applicable in the field of profession that involves the welfare of other people especially when in comes to their health. Being the case, medical schools should also do the necessary steps in order to enhance the quality of education that they render to their students. In line with this, the new vision of Dr. Karl Adler tends to address such changes, which makes it a sound proposal to improve the performance and contribution of New York Medical College to the students and the society. Dr. Adler’s new vision involves affiliating the New York Medical College with Catholic universities in the New York metropolitan region (Klein, n. d. ). Personally, I believe that this proposal could indeed become very beneficial for the college, as well as for the university that they will be affiliated with. Pursuing this plan can help in addressing the problems that the college is currently experiencing. First, during the recent years, the college has been experiencing a deficit because of the unstable financial condition of the hospitals that it is connected with. As a result, the college is having difficulties in managing their finances. An affiliation with a university that has more students and greater sources of budget could aid this problem. Second, working interdependently with a university will also give way for greater grants that will help primary care doctors in their training (Singer, 1997). Lastly, New York Medical College is among the last colleges that have not been declared as a university. Establishing partnership with a university will give the students of the college an exposure with other fields like law, sociology, business, and other things available in a university. In the same manner, the college will also gain a chance to study medical intensive areas of study. The new vision of Dr. Karl Adler is indeed a sound proposal that will greatly contribute in addressing the problems of the college as well as making it a better educational institution. He exemplified a proactive and effective leader thinks of ways in order to adapt with changes. The concept of quality education could be fully realized in his plan because as Dr. Adler said â€Å"by working closely together we’ll make New York Medical College stronger† (Klein, n. d. ). References Klein, M. (n. d. ). New President sets course for medical college. The Journal News. Singer, P. (1997). Grant Helps to Ready Primary Care Doctors. Retrieved February 11, 2009, from http://query. nytimes. com/gst/fullpage. html? res= 9B03E6DB103EF935A15753C1A961958260partner=rssnytemc=rss.

The Enlightenment Influence on the American Revolution

The Enlightenment Influence on the American Revolution The Enlightenment was the root of many of the ideas of the American Revolution. It was a movement that focused mostly on freedom of speech, equality, freedom of press, and religious tolerance. The American Revolution was the time period where America tried to gain its independence from England. They got influenced very much from many philosophers. That will be discussed throughout the essay. The Enlightenment ideas were the main influences for American Colonies to become their own nation. Some of the leaders of the American Revolution were influenced by Enlightenment ideas which are, freedom of speech, equality, freedom of press, and religious tolerance. American colonists did not have these rights, in result, they rebelled against England for independence. In the Declaration of Independence, Thomas Jefferson wrote about Americans natural rights to life, liberty, and the pursuit of happiness. These ideas came from the Enlightenment, the ideals led towards the American Revolution soon after (Fisk). The American Revolution must be considered as an anticolonial war for independence, not only a war of liberation from overseas rule but a war for freedom. The American Revolution was a movement to fulfill aspirations to acquire more property (Morris, 3). Montesquieu believed that everything was made up of laws or rules that never changed. He wrote the book The Spirit of the Laws, which greatly covers the importance of separation of power in balancing the control of the government. This separation of powers was exemplified in Englands three branches, legislative, executive, and judicial. With these three branches were separated, England made sure that everybody did not have any absolute power. This meant that citizens of the country had a say in the actions of the government, therefore giving them much more power and freedom in the government. The Spirit of the Laws was translated into English, therefore, the American Colonists could read and incorporate its Enlightenment ideals, such as a balance of power that provided greater liberty to individuals. American Colonists wanted freedom and believed that England should not be able to control them overseas (Fisk). Jean-Jacques Rousseau was one of the most influential thinkers during the time period of the Enlightenment. In 1762 Rousseau published The Social Contract, It became one of the most influential works of abstract political thought. This book is about how a government could exist in a way that it protects society and citizens. Rousseau quoted in his book Man was/is born free; and everywhere he is in chains. This philosopher was a great influence to America. These ideas were essential for the American Revolution (Delany). John Locke was one of the most important and influential philosophers in the history of the world. He devoted a lot of his time into writing about philosophy and political thought. The founding fathers of the American Revolution drew heavily on his ideals. John Locke argued The power of any king or government is derived from people who contract to obey their rules in exchange for law and security. Individuals have a natural right to hold property and this can never be taken from them without their own consent. If a ruler infringes the terms of the contract that empowers him or seizes property without consent, the people can resist and depose him (John Locke). These arguments are things that American Colonists wanted to have but couldnt under the control of England. Therefore, American Colonists wanted independence from England. Thomas Hobbes is known for his political thought. His vision of the world is amazingly original. His main concern in the world is how individuals can live together with peace and not think of conflict (Williams). He rejects free will of determinism, in which freedom is treated as having the ability to do what an individual desires (Oregon State). He believes that people should obey a group or person that is in power, rather than a state of nature (Williams). Individuals in a state of nature, that is, a state without a civil government, he said. The way out of this desperate state is to establish social contract, and have the state in peace and order (Oregon State). The American Colonists ended up turning to Hobbes work to justify the passage of the U.S constitution. Soon after America won the war from great Britain, Thomas Jefferson wrote the Declaration of Independence. The Declaration of Independence stated that America had won the revolution from great Britain, and that they had gained their independence. They now had freedom to become their own nation. This just shows that the Enlightenment ideals had a huge impact on America. The Enlightenment ideals were the main influences for American Colonies to become their own nation. Montesquieu, Locke, and Hobbes (philosophers) ideas and thoughts on life were a big impact. Montesquieu mainly influenced the separation of powers, Locke mainly influenced natural rights, Hobbes mainly influenced individuals obeying one in power, and Rousseau influenced the social contract. The United States of America turned to all of the philosophers, and in the end, Enlightenment ideas were the main influences for American Colonies to become their own nation. Work Cited Delany, James J. Rousseau Jean-Jacques [Internet Encyclopedia of Philosophy]. Internet Encyclopedia of Philosophy. N.p. n.d. Web. 13 Dec. 2012. . Fisk, Allison The American Revolution. The Enlightenment Roots of The French and The American Revolution. N.p n.d. Web. 13 Dec. 2012. http://www.intranet.potomacschool.org. John Locke. J.P. Sommerville. N.p. n.d. Web. 13 Dec. 2012. http://faculty.history.wisc.edu. Morris, Richard B., Alden T. Vaughan, and George Athan Billias. Perspectives on early American history; essays in honor of Richard B. Morris.. [1st ed. New York: Harper Row, 1973. Print. Thomas Hobbes. Oregon State University. N.p., n.d. Web. 13 Dec. 2012. . Williams , Garrath. Hobbes: Moral and Political Philosophy [Internet Encyclopedia of Philosophy]. Internet Encyclopedia of Philosophy. N.p., n.d. Web. 13 Dec. 2012. .

Euro Disneys Poor Performance

Euro Disneys Poor Performance Euro Disney and other Disney are subsidiaries to Walt Disney Company. This is a case study based on Euro Disney to critically analyse and answer question of the Not So Wonderful World of EuroDisney- Things are Better Now at Paris Disneyland. EuroDisney first year of operation was faced with several factors in which hindered their financial growth and success in the first year of operation. The case study will analyse and answer several questions relating to the Not so Wonderful world of EuroDisney. The questions are broken down in to five which are: 1) Why was Euro Disney performing poorly during its first year of operation? Recommend and propose strategies and suggestions to improve the situation? 2) To what degree do you consider that these factors were a) foreseeable and b) controllable by either Euro Disney or the parent company Disney? Evaluate the cross-cultural marketing skills of Disney! 3) Do you think the new theme park would have encountered the same problems if a location in Spain had been selected? 4) If you were the business development manager, what would be the major consideration you would go through before selecting a location for the next Disneyworld? 5) From your discussion select a location you think will be the next Disneyland site. By the end of the analysis, a clear understanding it to be derive on what lead to the not so wonderful world of EuroDisney, and shading light on mistakes made by the parent company. Table of Contents CHAPTER 1 INTRODUCTION The Walt Disney Company is the parent company of Euro Disney and other Disney company in various countries making it a network of international family entertainment network in all house hold around the world with four business diversification which are media networks, parks and resorts, studio entertainment and consumer products. Disneyland, Disney world and all places Disney have been known as the happiest place on earth, the goal of Walt Disney is opening Disneyland was not to just be a theme park, but to be a theme park that the entire family could enjoy. Although the Walt Disney Company was founded in 1938, it was not until 1952 that the theme park, Disneyland, was opened to the public. When Walt Disney opened an amusement park in the middle of Southern California orange groves in 1955, he changed the way that Americans, and the world, viewed such entertainment. Once the domain of carnival hucksters, amusement parks underwent a significant makeover at the hands of the head of the Disney Studios Walter Elias Disney is a pioneer, innovator and possessor of one of the most fertile imaginations in the world. He was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon and philanthropist. Disney is famous for his influence in the field of entertainment during the twentieth century. As the co-founder (with his brother Roy O. Disney) of Walt Disney Productions, Disney became one of the best-known motion picture producers in the world. The corporation he co-founded, now known as The Walt Disney Company, today has annual revenues of approximately U.S. $35 billion. Disney is particularly noted for being a film producer and a popular showman, as well as an innovator in animation and theme park design. He and his staff created a number of the worlds most famous fictional characters including Mickey Mouse, a character for which Disney himself was the original voice. He received fifty-nine Academy Award nominations and won twenty-six Oscars, including a record four in one year, giving him more awards and nominations than any other individual. He also won seven Emmy Awards. He is the namesake for Disneyland and Walt Disney World Resort theme parks in the United States, Japan, France, and China. In April 1992, The Walt Disney Company and Affiliated Companies opened a new park for European visitors. It was located by the river Marne some 20 miles east of Paris and was designed to be the biggest and most lavish theme park that Walt Disney Company had built as compared to other sister companies (Cateora, Graham, p.615). Nevertheless, the development of big theme park in Paris instead arise Euro Disneys start up problems because the management has done some mistakes on project plan. They could not arrange a proper plan. Since the management not able to purposely consider certain outcomes, there was a something wrong in planning Euro Disney. The Disney management also did not have ample assumption about the European market as well as they did for their parent mark. CHAPTER 2 2.0 CASE STUDY The not-So-Wonderful World of Euro Disney Things Are Better Now at Paris Disneyland. 2.1 The questions of case study have to be answered: Question 1 Why was Euro Disney performing poorly during its first year of operation? Recommend and propose strategies and suggestions to improve the situation? Question 2 To what degree do you consider that these factors were a) foreseeable and b) controllable by either Euro Disney or the parent company Disney? Question 3 Evaluate the cross-cultural marketing skills of Disney! Question 4 Do you think the new theme park would have encountered the same problems if a location in Spain had been selected? Discuss! Question 5 If you were the business development manager, what would be the major consideration you would go through before selecting a location for the next Disneyworld? From your discussion select a location you think will be the next Disneyland site. CHAPTER 3 3.0 ANSWERS TO CASE STUDY 3.1 Question 1 Factors that contributed to Euro Disneys poor performance during its first year of operation. Euro Disneys factors of poor performance marketing mistakes were present throughout the whole inception of Euro Disney. Euro Disney were faced with several affecting factors which contributed to the failure or poor performance of the company, the factors came along with location, price, and lack of research in exchange rate, as well as the style of the theme park all played roles in the lack of success experienced by Euro Disney. The factors that played into the unsuccessful first year could have been foreseen and somewhat easily by Euro Disney or the parent company, the same goes for their being able to control them. Hostility among the French had risen even as the plans were being set as it was stated earlier, that they did not want American imperialism invading their country and culture. Cateora Graham, p.614 reports, Paris theatre director Mnouchhkin descried Euro Disney as a cultural Chernobyl. In fall 1989, during a visit to Paris, French columnist pelted Michael Eisner with e ggs. The joke going around at the time was, for Euro Disney to adapt properly to France, all seven of snow whites dwarfs should be named Grumpy Location Many factors contributed to Euro Disney poor performance during the first year of operation and many of these factors could have been alleviated if the proper factors would have been looked at previously. The first problem was the demographics and subsidies, and because the French government made Disney an offer it could not refuse, they located Euro Disney 20miles outside of Paris, a location that was thought to be very convenient. It played a negative role in the success in the success for Disney. How many people go to Paris to get glimpses of American theme parks? Most of the tourist going to Paris would spend time travelling the city and its wonders. About 17 million lives less than two hour drive from Paris and another 310 million can fly there at the same tie or less. The French government offered the company more than $1billion in various incentives; all in the expectation that project would create 30,000 French jobs. The land came at rock bottom prices, cheap loans were made available, and a dedicated high speed TGV and suburban railway link was also offered by the French. France gave Disney an offer they could not refuse, overlooking the over value franc, bad weather, French people not being known for their hospitality and occasional anti-American demonstration by angry farmers because French agricultural subsidies had been cut, Paris was still chosen to be home of Euro Disney. The climate in Paris was also unsuitable and off-season attendance was way below expectation. Many landmarks events were competition to Euro Disneys opening year, such event was the one held in Spain. Spain held the world fair in Seville and Barcelona was home to the 1992 Olympics which took tourists to area other than Paris. All in all, 1992 was not looking good for Euro Disney in terms of success. Foreign uncontrollable and Exchange rate. In Paris in regards to economic forces, legal forces, competition, and culture can be held accountable for Euro Disney misfortune. In opening in the summer of 1992, Europe was entering into recession and this caused income from catering, merchandise, including souvenirs and foods, hotels to be way below that was expected. High interest rates also caused many currencies to devaluate against Franc leading to more financial difficulties for Euro Disney. In negotiation with France, lawyers were used excessively. The rigid legal approach was offensive to the French, who, like most Europeans consider depending on lawyers to reach a conclusion to be last resort. Despite the foreign market uncontrollable hindering the park from the beginning, when Euro Disney opened in the summer of 1992 many marketing and operational errors factored into the parks unsuccessful opening. Advertisement made by Euro Disney Another controllable factor was the advert made by Euro Disney, which factored the poor the poor performing by the Euro Disney in Paris. Euro Disney advertising had emphasised Disney image as an alluring bit of American rather than an explaining to potential customers what they can actually do for the park. France (2004) reports, every surface that could possibly have an advert placed on it clothing, buses, taxis, myriad walls and billboards, even the snow you sky on now hawks something. According to Wikipedia encyclopaedia, Â ´Advertising is the promotion of goods and services, companies and ideas, usually performed by an identified sponsor. Company are bombarding us with thousand of advert with only one intention, to persuade us to buy their product. Euro Disneys image marketing did not explain to Europeans that the theme park was or what attractions it had to offer the European consumer. The company advertising focused on the size of the park and the glamour behind it that this p oor marketing strategy hurt over all business. No one in France cared that Euro Disney had cost over $4 billion and that its 4,800 acres include five separate recreation areas, six hotels with room for 5,200 people in all, an entertainment centre, a 27 hole golf course and a wooded campground. The marketing strategy in America was used in France and it backfired when the French visitors stayed away from the park. Yes advertising bombards us everywhere, but it is not without control and regulation by the government, businesses, and citizens. This opens one of the major issues in advertising, the question of law and ethics. The sensitivity perceived by the French in relation to the advert was that, it did not tell them what the citizens will benefit from the EuroDisney, and also the French were not happy with how the Americans use their own advertising style. Poor Management operation The management of Euro Disney had difficulties due to cultural and lack of understanding of the French culture. Operational errors that easily could have been avoided accounted for more troubles than were expected in the Euro Disney. In regards to employees, alcohol, admission and hotel prices, and breakfast in the hotel, staffing problems, and regulations regarding pets, many problems cause the Euro Disney misfortune in the first year. The employees dressed code enforced on employees prohibited facial hair and limited the use of makeup and jewellery. The lack of understanding by the parent country in regards to the dress culture of the French affected customer patronage. The French did not think dress standards like that existed outside the west military academy. Also the ban on alcohol caused astonishment in a country where glass of wine is normally given for launch and it is necessary as a fork for eating. However banning the alcohol in this theme park could have ever been a consi deration is unbelievable and since it was a major issue, this policy of not serving alcohol in the park was also a hindering factor at Euro Disney. Another factor that leads to poor operation was the price system. Prices involve around Euro Disney were also the cause of it not performing well and not generating profit. consultant who studied the park say that its high admission price 30 percent more that Disney Orlando makes visitors keen to take as many rides as possible, so they spend less time shopping for Mickey Mouse ears and such. Prices at the Disney hotel were high compared to other hotels in Paris, the hotels in Paris ranges from $180 to $380 in the Paris metropolis. Staffing problem One of the major factors in the customer relationship in the international marketing, even at the domestic market is the customer- staff relationship. At Euro Disney, there were staffing approach problems too. The company had tried using the same team work model it did use either in America or Japan, which did not work in France. Within the first nine weeks of Euro Disneys operation, roughly 1,000 employees, 10 percent of the employee left. People were leaving because they felt they were not being understood and they were not being treated in an appropriate manner that was satisfactory to them. The company actually taught that Monday would be a les busy day, while Friday a hectic busy time, but the reverse was the case, Monday turned out to be very busy at the Euro Disney. Unforeseen issues Factors that really could not be seen by managers included the approach to European recession, the Golf war in 1991, and increased interest rates. External factors that affected business were also the devaluation of the Franc currency in the international market, which lead to competitors to draw the attention of customers to the various sites. These competitors were the worlds fare in Seville and the 199 Olympics, which was held in Barcelona. (Cateora, Graham, p.615) Ethnocentrism The managers of Disney and Euro Disney used their way of doing business, their cultural belief and ethics, and what they know and are used to in order to try and get another country to do the same. Cateora Graham describes in more detail, A brainstorming, kick the door down attitude seemed to reign amongst the U.S. decision makers. The authors referred to one former managers comment, We were arrogant, it was like, we were building the Taj Mahal and people will come on our terms. Ethnocentrism is usually referred to as tunnel vision. This view says that one certain ethnic group beliefs about morals is the right one and better than any group. The French saw the American managers as bullies, arrogant, and workaholics. A search for the topic, Business culture Vs French (n.d) refers to Laura Hampton, French ministry of Education as she explains the views that the French have about American business and culture: The French have a love or hate relationship with the U.S. We are deeply admired for many things (entertainment industry, our political system, our optimism as a people) but they are also very critical of the role the U.S has played in globalisation which they see threatening their own identity, culture, and language (Regarding management practices) the French are less direct about theory expectation and you have to pay closer attention to the subtle cues given to you., Disregarding the French culture of being the worlds biggest consumers of wine, the management of Disney still hung on their we know best conviction. Male employees had to keep well groomed as the American managers wanted in this way. Their insensitivity to the French culture led to a very bad start even though they did relent in some areas such as allowing females employees to wear brightly coloured nails polish and allowing kennels for the quest pets. The French would never dream of leaving their pets when going on vacation. (Cateora Graham, p 615) CONCLUSION: the major factor that contributed to their poor performance, during their first year of operation can be narrowed down to marketing surveysm, which lead to ethnocentrism and self reference criterion. 3.1.2 RECOMMENDATION, PROPOSE STRATEGY AND SUGGESTION TO IMPROVE THE SITUATION AT EURO DISNEY. There are several means in which the controllable factors could be avoided in other to present Euro Disney the success it needed at the first year of business. This means are suggest and proposed as follows: The deliverance of advertising to the customers, not on the physical composition of just the area alone, but on the resources and service that a customer will get from patronising the resort. Advertising should be careful controlled. Society needs to make sure that people are not taken in by misleading advertisement. There is a set of principles that all advertisers must follow (Roman Mss, 2003, p.200): Tell the truth, show the truth- the product should look exactly the same way as the consumers will purchase it Make the general impression truthful- Advertising is judged not by what it says, but what consumers thinks it says. (p.201) Ban weasels and dangling companions- All sentences must be clear. Substantiate product claims- must provide evidenced that the claim is true. Back testimonials with research. It is crucial that cross cultural communication, cooperative decision-making and collaborative problem solving be implemented in multinational corporation management like Disney. It is important that the management of a multinational corporation work together to overcome boundaries and differences and to be able to communicate, and collaborate in order to effectively work together, communicate, make decision, and solve problems as a single entity as globalisation does simple that. This brings the world together. The EuroDisney could use the help of the Disney in Turkey in other to be able to handle the cultural difference in French. By understanding the French culture, EuroDisney will be able to bring polices that will be accepted by the French customers. The French cherish their culture that it is important for EuroDisney to able to adapt the culture and avoid cultural self criterion, rather try to understand the culture of the French. Make use of their number one asset which is human resource in order to apply the best approaches and method and focus on both macro and micro economics of the global business. The management from the head quarters branch(in this case, management from the United State) cannot do this alone but will achieve success if he learns from those in the various parts of the world and learns from those who are experts in the various locations and cultures in which they live and work. They will next, approaches communication, sales, customers services, find solutions, developing innovative tactics, and so on. The best way in managing a diverse sales team is to incorporate the sales management from each area and empowering them and learning from them, this system will help the Euro Disney to overcome the cultural differences and policies that are not suitable for the French workers. Generally as management, it is important to have a general knowledge of domestic activities and policies, and to understand the various cultures and operations of the sales force outside of the United States. This can only be accomplish by using human resource from which are familiar with the culture of French, company, and cultures, how business is handled in different parts of the world, varying company policies and operations (although the company is an entity, policies and routines vary slightly, if not extremely, in order to accommodate the differences), language and cultural differences, various sales methods, training, customer service, account management, follow up procedures, key account management, and so on. Can only be handled by working with the various sales teams and using their expertise. CONCLUSION: The above mentioned proposed recommendation will tackle the poor performance at Euro Disney. The first recommendation should be the market research and survey, which will tackle the staffing problem, cultural issues and drafting and delivering of effective promotion, 3.2 Question 2 3.2.1 The factors that could have been foreseeable and controlled by Euro Disney or the parent company. Taking a look at the above mentioned factors that lead to the poor performance of Euro Disney in their first year of operation, some of the factors were possibly foreseeable, while some were not foreseeable and uncontrollable. A company reputation and size of Disney is allowed no room for mistakes. The stakes involved are billions of dollars. Complementary businesses like that of the hotel industry are reliant upon the success on the success of this team park in Paris. Generous funds received from the government and private institutions would have to be made well of. Disney should be able to foreseen the unforeseen. When Euro Disney was established the consideration taking into account is the geographical area and culture as well. However Disney established the Euro Disney based on the nature or American thinking, they expected the Europeans to act as Americans and thrive over newly designed theme park. They forgot that they were producing a massive theme park bigger than any other theme park in Europe for the American mentality. They could have calculated the exchange rate, and did not calculate the European culture. They could have foreseen the problems mentioned in the above poor performance factors listed. Factors such as those mentioned above are not categorized as the unforeseen; rather they are being classified as the expected factors, which Euro Disney or the parent company Disney should have detected. Economics, politics, culture complemented and associated with in depth analysis of the 4Ps follow the basic principles of marketing. Disney should have foreseen the changing economic scene in France with the forthcoming European recession in 1991. The relationship with the French government should have been handled with greater care and delicacy, because of the size of the investment involved and ultimately, the number of jobs dependant on the success of the Euro Disney. Looking at culture, the parent company can force itself on another people, looking at the cultural profile of the French, which in this case was the European continent. Disney promoted its product, the theme park similar to that of Tokyo Disneyland in Japan believing Europeans wanted their piece of Americana. In inte rnational marketing, the needs and wants of the consumer are being indentified, the package presented by Disney to their customer meet neither their needs nor wants. Disney true success lies in adapting to the surrounding culture of the French and Europe as a whole, being marketing oriented in finding success in customer satisfaction. Disney failed in both aspects. Culture is wide and change occurs when resistance slowly yields to acceptance, so the basis of resistance becomes unimportant or forgotten, which means that on the part of the European community, we are certain to see compromise, but over a period of time. Disney too has to reconcile with the environment it has settled in. we read in the case that Disney does ultimately mend it ways. Making room for continuous change is the best way to go about its business. CONCLUSION: most of the factors that lead to the poor performance of EuroDisney in their first year of operation were foreseeable which are the staffing problem, advert problem, and cultural differences and so on, where some factors were not, such as the economic recession at that time in Europe. 3.3 Question 3 The cross-cultural marketing skills of Disney The problem was that in the beginning, cross cultural marketing skills were not used and employed. Taking for example, Disney executives were told that French did not take breakfast in the morning, which lead to downsize but surprisingly, the French do eat breakfast. Cross cultural marketing would have let the managers know that the Europeans were more energetic and covered more of the Euro Disney theme park and rides than those in the western hemisphere. Therefore, instead of the normally three days stay at the Disney American theme park, the stays were normally shortened to two days stay. The European vacation customs were not being examined so the theme park did not see profits and success as hoped. Americans take short breaks but they take the more often. However, Europeans take one month for holiday. The American managers thought that the Europeans would change their one month tradition and adopt the Americans shorter yet more frequent time off but did not happen. The French schedule remains the same and they would close the office and factory during the entire month of August, which was contrary to what the American do. These factors should have been considered. Cross cultural marketing would have been extremely useful but the parent compan y executives were being quite ethnocentric and it cost a great price. (ibid, p.615) needed to say, their cultural marketing skills were unsatisfactory, in fact, nonexistent. Had they had any skills of this sort, the beginning would have been a success and not such a failure at the start. Therefore, we can say that the skills of Euro Disney cross cultural marketing skill was poor, they did not have skills of cross cultural marketing skills which is the main key in dealings in international trade like Euro Disney. They put an American theme park in the middle of Europe with American mentality, American food, and this did not heed to the cultural values of the Europeans. However, the new CEO in 1993, the park understood their problem and made the changes. They then started their new marketing plan, which included skills of cross cultural values, understanding. They started to include French and European favourites like Zoro and Mary Poppins. They advertising campaign include famous European characters with the magic kingdom. Within a year, they took off deals boosted. CONCLUSION: after the recognition of the problem facing Euro Disney which was the cross cultural marketing skill, which was bad. After some time park understood the pending problem and provided a solution, which was the use of French in their advertising campaign and so on. 3.4 Question 4 3.4.1 New theme park in Spain Spain is a country that accept and receive foreign cultures compared to France, the southerners receive foreign culture with greater warmth compared to the central and east Europeans, in which if Euro Disney would have launched in Spain, Disney would have met less criticism. But we should bear in mind that, Euro Disney is actually built to serve the entire Europe as a whole not just Spain. Therefore, criticism will likely come from other part of Europe, even if Spain receives Americans with warmth. Cultural profile is formed as the bases of international marketing relationship, how a product is being marketed in the international market, in a foreign country is based on the cultural variable present in the country. In other for Disney success in marketing the theme park internationally, it will force them never over emphasise the importance of understanding the culture of a foreign culture. A theme park in any part in Europe generally, Spain not excluded will face a varying percentage of regal restraints, political risk, culture conflict, and economic disruption as well. Therefore, if Disney places a theme park in Spain, it is believed that the cultural difference will lay a huge role in its success, as suggested earlier. Disney would have to adapt to the customers culture and the culture of Spain generally, and incorporate them into the development, implementation, and operation of a new theme park. The workaholic habits of the Americans is opposite of not just Spains focus of life and family first, but generally Europe as a continent. In the United States, people focus more on themselves and individuality is the focus not group (Hofstede cultural dimension). CONCLUSION: international marketing is the function associated with culture, what one is able to do in marketing to a particular foreign product is shaped by the cultural variables of the country. A theme park is Spain as in another part of Europe would face a varying proportion of, legal restraints, political risk, culture conflict, and economic disruption. 3.5 Question 5 3.5.1 The major considerations for the next Disneyworld The consideration for the next Disneyworld should be in Dubai. Dubai should be considers as the next Disneyworld location priority. Dubai (UAE) is the major commercial business hub of the Arab world. Business horizons expand from the west coast of the United States to the eastern Philippine archipelago. Business communities around Europe have created a stronghold here as a gateway to most of Northern Africa, the Middle East and to a limited extent the Asian Subcontinent. Dubai seems to be a good strategic location for the Next Disney world to be established. Dubai is seen as the portal not only to the minority communities from Europe, Asia and Americas but specifically to the Muslim world of over one billion. Then underlying opportunities are immense. The parent company Disney is already a recognise figure in households of the respective location UAE. The relaxed social and cultural atmosphere Dubai possesses over Muslim states should not pose a threat to the continuity of business a t Disney in Dubai, which will be called Disney Arabia. Dubai reports a GDP (gross domestic product) per head of US$15,000 to $18,000, one of the highest figures in Asia. The trade balance remains a surplus with over US$500 million. The infrastructure boasts access to telecommunication facilities and transport by land, air and water as state of the art. The diverse ethnic communities level communication barriers between the Arabs and expatriates. All in all, Dubai posses the qualities and the right backdrop to promote the new Disney Arabia to a wider scope of people, both the conservative and the more liberal, foreign and local. Thus, lunching the new Disney subsidiary is obviously not an overnight or one day project, meticulous planning will be needed in defining the eight Ps as pertinent to the Arab world. CONCLUSION: it is important to learn from the mistakes that were made when EuroDisnay was started. Having offices and managers from the country will be detrimental. Incorporating Dubai culture and examining the tourist activities, practices and trends will be crucial to the making of breaking of a Disney in Dubai. CHAPTER 4 4.0 CONCLUSION Euro Disney faces poor performance during their first year of operation, which makes it important to learn from mistakes that were made when Euro Disney was started. Having offices and managers from the country will be detrimental. Incorporating the culture and examining the tourist activities, practices, and trends will be crucial to making or breaking of a Disney new project and existing one as well. The Disney Paris in recent